Zuckerberg: Facebook could be in “stronger position” after Apple tracking change

Apple CEO Tim Cook on stage during an Apple event in September 2018. (credit: Valentina Palladino)

With Apple's big app-tracking policy change just around the corner, Chinese companies drew a warning from Cupertino that their efforts to circumvent the change will not be successful. At the same time, Facebook CEO Mark Zuckerberg appeared to shift his messaging about the change.

Several months ago, Apple announced that it will require user opt-in for IDFA (Identifier for Advertisers), a tool that advertisers use to identify and track users across apps and websites. If users opt in, it will be business as usual. But if they decline, the app in question will not be able to use that tracking method. The change will apply to all iPhone and iPad apps, and it will take full effect in iOS 14.5, which is due out sometime in the next few weeks.

ByteDance, Baidu, and others push back

Press coverage of the change so far has focused on US and European countries grappling with the change, particularly Facebook, which ran ads and looked into the possibility of an antitrust lawsuit to battle Apple's decision. Several reports over the past few days have indicated that some major Chinese tech companies are no less determined to fight or get around Apple's new policy.

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