More people are buying wearables than ever before—and Apple is in the lead
The wearables category of consumer devices—which includes smartwatches, fitness trackers, and augmented reality glasses—shipped more than 100 million units in the first quarter for the first time, according to research firm IDC. Q2 2021 saw a 34.4 percent increase in sales over the same quarter in 2020.
To be clear: wearables have sold that many (and more) units in a quarter before, but never in the first quarter, which tends to be a slow period following a spree of holiday-related buying in Q4.
For the past several years, wearables like the Fitbit Versa have made up one of the fastest-growing categories of personal electronics, but the devices still lag far behind smartphones in terms of total units moved each quarter or year.
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