Android’s toothless “Privacy Sandbox” fails to answer iOS tracking limits

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Google is announcing the "Android Privacy Sandbox" today, a move the company says will be "a multi-year initiative" to introduce "more private advertising solutions" into Android. After Apple made tracking opt-in in iOS 14, Android wants to be seen as matching its main rival. Today's announcement is in addition to existing ad systems, not a replacement for them, so this will probably be even less effective than the "Privacy Sandbox" for Chrome.

Apple's tracking changes blew up the advertising industry and are already costing ad-based companies like Facebook $10 billion in revenue for the year. Google, the world's largest ad company, doesn't seem to want to do that on Android.

Here's how Google addresses iOS 14 in its blog post:

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