In a strategic shift, Roku plans to make its own TV sets

Enlarge / A Roku streaming box. (credit: Ars Technica)

TV-streaming platform Roku is looking to expand beyond dongles and software deals to make its own TV hardware, according to a report in Insider.

The story appears to be based on two sources with different levels of familiarity with Roku's plans. The first is someone who participated in a Roku focus group. "They showed different models, feature sets, and names, sizes, price points," the participant said.

Second, the article cites an executive who says that making TVs has been in Roku's roadmap for over a year. The executive is quoted briefly and provides a little more detail: "The analysis has been done. They recognized that owning the last bit of branding made a lot of sense, particularly if you are going into content."

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