Lenovo puts the legendary ThinkPad brand on a phone: Meet the ThinkPhone

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  You've seen the ThinkPad, now there's a ThinkPhone!

You've heard of the ThinkPad—the legendary laptop brand known for durability, aggressively utilitarian business design, and bright-red pointing sticks—now get ready for the Lenovo Think...Phone? The ThinkPhone. A phone supposedly for business use.

ThinkPad was originally an IBM laptop brand before it was bought by Lenovo, and Lenovo also owns Motorola, which it uses to regularly pump out a lot of unexciting mid-range smartphones. It looks like no one was quite sure of how to brand this, and officially, they settled on the awkward "Lenovo ThinkPhone by Motorola." That's fitting, though, since there is a lot of Motorola DNA in this phone—it looks like a generic Motorola phone from the front, and the back is woven Kevlar with a ThinkPad-style "ThinkPhone" logo, complete with a red dot over the "i."

And speaking of design trademarks, while there's no need for a pointing stick here, there is a "Red Key" side button, which does its best to emulate the look of a TrackPoint nubbin. This isn't the power button, but it is a customizable button you can program to launch an app or some other feature.

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from Tech – Ars Technica https://ift.tt/vNrRo26