LG’s 2023 OLED TVs claim to boost brightness by up to 70%

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January means new technology product announcements from the CES trade show in Las Vegas. LG, a regular CES participant, announced this year's OLED TV lineup at the show. Similar to LG's 2022 OLED TVs, this year's focus is about boosting brightness. But in 2023, LG's OLED TVs will also face stiffer competition, including from Samsung Display's QD-OLED tech, which is also supposed to be getting brighter.

Today, LG announced updates to its 8K Z series (77 and 88 inches), high-end 4K G series (55–97 inches), and flagship 4K C-series (42–93 inches) OLED TVs. The company didn't detail new additions to its less advanced B series, but Forbes reported that LG would eventually release B3 OLED TVs with an A7 Gen 6 processor and 55-, 65-, and 77-inch sizes this year. LG will reportedly no longer sell the entry-level A series in North America.

In addition to using OLED.EX panels (which LG calls "OLED Evo" in its consumer TVs), LG Display announced in late 2021 as being up to 30 percent brighter than traditional OLED panels, LG claims the 55-, 65-, and 75-inch G3 are up to 70 percent brighter when using a feature called Brightness Booster Max. The feature isn't available on the 83- or 97-inch G3 or any other LG OLED TV series.

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