Report: Tim Cook overruled Apple design team’s request to delay XR headset

Enlarge / Apple CEO Tim Cook. (credit: Patrick T. Fallon/Bloomberg via Getty Images)

A new report in the Financial Times claims that Apple CEO Tim Cook and COO Jeff Williams overrode design team objections to move forward with a new mixed-reality headset before designers believed the technology was ready. That said, the report isn't detailed enough to provide a nuanced picture of what's going on inside the company.

Here's the picture it does paint: A once-influential industrial design team is losing agency as executive departures and other factors have led to the team reporting to the company's operations chief instead of a top-level design executive.

We've written quite a bit about the gradual departure of famed design chief Jony Ive, who was a close collaborator with former CEO Steve Jobs. In addition to Ive, though, Apple also lost Ive's successor, Evans Hankey.

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