With peer group benchmarks, Apple undercuts third-party app analytics tools

Enlarge / The peer group benchmarks dashboard within Apple's analytics suite. (credit: Apple)

Apple has introduced a new way for developers for platforms like the iPhone to track their apps' performance. It's a new dashboard called peer group benchmarks that shows percentile data on how an app compares in certain metrics to other similar apps.

The new dashboard will appear within App Analytics, a tool that is already offered as part of App Store Connect. This is Apple's portal for a suite of services that developers can use to manage their apps across the tech giant's various app stores.

The metrics tracked in the dashboard include conversion rate, proceeds per paying user, crash rate, and retention—all of which are displayed in weekly intervals. Apple automatically sorts an app into a peer group based on three criteria, according to a developer support document the company has published.

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